![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=1200.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Public split on whether 'woke' is compliment or insult, and unsure what ' culture wars' means – despite huge surge in media coverage - King's College London Public split on whether 'woke' is compliment or insult, and unsure what ' culture wars' means – despite huge surge in media coverage - King's College London](https://www.kcl.ac.uk/newimages/sspp/policy-institute/news/stay-woke.x7c6aa5c3.jpg)
Public split on whether 'woke' is compliment or insult, and unsure what ' culture wars' means – despite huge surge in media coverage - King's College London
![The Origin Of Woke: William Melvin Kelley Is The 'Woke' Godfather We Never Acknowledged - Okayplayer The Origin Of Woke: William Melvin Kelley Is The 'Woke' Godfather We Never Acknowledged - Okayplayer](https://www.okayplayer.com/media-library/the-origin-of-woke-william-melvin-kelley-is-the-woke-godfather-we-never-acknowledged.png?id=33172936&width=760&quality=80)