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PDF] Product standardization and adaptation in International Marketing : A case of McDonalds | Semantic Scholar
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![PDF] The fundamentals of standardizing global marketing strategy | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/a9f11a438c873ba65acc0559a8a67c4ab3775063/6-Figure1-1.png "PDF] The fundamentals of standardizing global marketing strategy | Semantic Scholar")
PDF] The fundamentals of standardizing global marketing strategy | Semantic Scholar
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance - Shaoming Zou, S. Tamer Cavusgil, 2002
