![Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - Studocu Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - Studocu](https://d20ohkaloyme4g.cloudfront.net/img/document_thumbnails/71ecd06b1b4b8509955f005d28503576/thumb_1200_1697.png)
Assessment 1 Submission - 67-2 - Marketing Plan ͞Heineken – Lighter Is Better͟ D irect and D ig ital - Studocu
Kevin Jackson on Heineken commercial | Heineken | Heineken pulls 'lighter is better' ad after backlash but The Blacksphere's Kevin Jackson says it is not racist - what do you think?
Heineken pulls 'Sometimes lighter is better' ad after racism claims | Houston Style Magazine | Urban Weekly Newspaper Publication Website
![Heineken advert branded 'terribly racist' over 'lighter is better' tagline | Business News | Sky News Heineken advert branded 'terribly racist' over 'lighter is better' tagline | Business News | Sky News](https://e3.365dm.com/18/03/768x432/skynews-heineken-advert_4267092.jpg?20180328165720)
Heineken advert branded 'terribly racist' over 'lighter is better' tagline | Business News | Sky News
![Heineken pulls 'Lighter is Better' ad after critics like Chance the Rapper call it racist - MarketWatch Heineken pulls 'Lighter is Better' ad after critics like Chance the Rapper call it racist - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-GG337_heinek_ZDR_20180327131531.jpg)
Heineken pulls 'Lighter is Better' ad after critics like Chance the Rapper call it racist - MarketWatch
![Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com](https://www.incimages.com/uploaded_files/image/1920x1080/getty_615065336_351026.jpg)
Heineken Just Pulled Its Culturally Insensitive Ad. Its Apology Explains How it Got Approved in the First Place | Inc.com
Heineken pulls 'Sometimes lighter is better' ad after racism claims | Heineken has pulled an ad with the tagline "Sometimes lighter is better" after critics slammed it as racist. The ad features
![Heineken SA on Twitter: "In light of the recent Heineken® Light Beer advert, please find our official statement. https://t.co/9srsUFW086" / Twitter Heineken SA on Twitter: "In light of the recent Heineken® Light Beer advert, please find our official statement. https://t.co/9srsUFW086" / Twitter](https://pbs.twimg.com/media/DZTSc0dWkAETQMJ.jpg)